Deira is one of Dubai’s oldest and most treasured neighbourhoods, a vibrant epicentre of some of the city’s best 
souks, markets and hangouts, and now home to the emirate’s newest Rove Hotel Rove City Centre.

Situated in the heart of Dubai’s maritime heritage, the hotel’s central location is a short walk from the many hidden gems and authentic experiences that Deira has to offer.

From Rove City Centre, modern-day travellers and experience seekers can explore everything from Dubai Creek and its colourful fleet of abras to the city’s traditional souks and cafés.

Just a 10-minute-journey from Dubai International Airport and within close proximity to modern transport links, Rove City Centre connects new and old Dubai, providing an ideal base for visiting friends and family across the city.

‘Rove Around the City: Discover Deira’ is the first in a series of inspirational guides and illustrated maps for Rovers to discover #uncommon adventures in Dubai.

True to the hotel’s affinity with the local art community and its curation of unique art pieces, Rove Hotels has partnered with local illustrator Dina Sami to curate the cultural highlights, souks and heritage of the Deira neighbourhood, in celebration of the rich heritage of old Dubai through an intricately illustrated map.


‘Rove Around The City: Discover Deira’ – 18 February 2017

#RoveAroundDeira #uncommon cultural tour

Rovers will have the opportunity to experience cultural highlights of old Dubai on a one off tour on Saturday 18 February from 2pm to 6pm. The free to attend #RoveAroundDeira tour will be hosted by cultural explorers Saleh Al Tamimi and Shaima Al Tamimi.

The father daughter duo have developed a passion for old Dubai and are both keen photographers and advocates of exploring new and old places to uncover the stories, hidden gems, people, food and places that reflect the true spirit of a destination. Photography enthusiasts will enjoy their insights as they have documented Deira though stunning pictures, taken exclusively for Rove Hotels.

The following photography, illustrating cultural highlights in Deira, has been captured by Saleh and Shaima.

Creek 1- Shaima  Creek 3 - Shaima Market Saleh - Copy

Photo credits: Shaima Al Tamimi for Rove Hotels | Saleh Al Tamimi for Rove Hotels

Deira Gold Souq

Another unmissable shopping and cultural experience is the Deira Gold Souk – a lively market spot filled with a vast array of jewellery shops offering diamonds, gemstones, silver and beautiful gold trinkets. Here, you will find an eclectic mix of large jewellery retail chains, as well as smaller boutiques and independent stalls which specialise in making intricate custom pieces, for the perfect souvenir or gift for family and friends.

Abra trips

One of the most popular and authentic ways to take in the sights of Deira is from a traditional abra boat on Dubai Creek – either on an hour-long cruise or simply crossing the water. These small motorised water taxis can hold around 20 people and offer the cheapest, fastest means of travelling between Deira and Bur Dubai.

Creek 8- Shaima  Creek 4 - Saleh - Copy  Creek 4- Shaima

Photo credits: Shaima Al Tamimi for Rove Hotels | Saleh Al Tamimi for Rove Hotels

From the Al Sabkha Water Taxi Station visitors can climb aboard an abra boat and cross Dubai Creek for just 1 Dirham, where they’ll find the Al Fahidi Historical Neighbourhood packed with galleries, exhibitions and museums, including the Dubai Museum.

Explorers will also enjoy sunset walks along the Dhow Wharfage, where they can savour the vista of brightly-coloured boats and cargo carriers loaded with exported goods from all corners of the globe. Many of the dhows have now been converted into floating restaurants where visitors can enjoy an on-board feast to the sounds of live music and views of Deira at night.

Spice Souq

A must-see for every adventurer in Dubai, the Deira Spice Souk on Sikkat Al Khail Street is a bustling community packed full of bold colours, inspiring textures and exotic aromas. The souk offers plenty to explore and buy, from fresh herbs and spices to henna, accessories, homewares and perfumes, all tucked away in traditional narrow lanes lined by family-owned shops that have inhabited the souk since it first opened several decades ago.

It’s easy to spend an entire afternoon browsing the spice stalls, taking in the countless mounds of multi-coloured spices and herbs such as saffron, cinnamon sticks and nutmeg and making memories to last a lifetime.

Al Naif

Barber in Deira - Saleh
 Photo credits:  Saleh Al Tamimi for Rove Hotels

On Rove City Centre hotel’s doorstep is one of Dubai’s oldest communities, the ever-bustling Al Naif which was originally a camel market. Although today there are no camels in sight, it remains a culturally rich, authentic part of town best experienced at night. Full of authentic souvenirs in nestled-away shops, it is also popular for silk fabrics suitable for traditional Indian and Moroccan outfits and street-side eateries.

Fish Market

For an authentic and off-the-beaten-track experience in Dubai, Deira Fish Market is a vibrant hub of activity from sunrise to sunset, located on the Corniche Road.

_DSC5182 Fish Market- Shaima Creek 3- Saleh

Photo credits:  Shaima Al Tamimi |  Saleh Al Tamimi for Rove Hotels

Early risers can watch the hundreds of traders pulling in their morning haul, caught locally and further afield; whilst everyone will enjoy perusing the extensive variety of seafood, meat, fruit and vegetables on offer, or enjoy a delicious meal in and amongst the action.

 Authentic food

 Rovers can follow the locals’ lead with an array of traditional food options beyond the amazing kebabs paired with freshly baked manakeesh or home-cooked Arabic rice. Find the famous parathas accompanied by karak tea at tea stalls, local gelato made with camel milk that can be found near Deira Old Souq Abra station, a popular Indian sweet dish Jalebi, chicken or mutton biryani, naan bread filled with lamb, delicious mandi, and China’s hot pot concept – all in Deira.

Coconut in Deira - SalehInside Deira 2 -Saleh - Copy
Photo credits:  Shaima Al Tamimi |  Saleh Al Tamimi for Rove Hotels

 Historical district

Vintage wall 1 - Saleh
Photo credits:   Saleh Al Tamimi for Rove Hotels 

Deira is part of Dubai’s historical district which is being developed today – for Emiratis to reconnect with their history as well as for visitors to explore the rich culture of the city. This is where the old residence of the Al Maktoum ruling family stands and witnessed the birth of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai.

 Rove City Centre recently opened in the heart of Dubai’s maritime heritage, a short walk from Dubai Creek, where guests can enjoy exploring the historical side of Dubai while staying at a hotel brand that fuses Dubai’s multicultural roots with contemporary, urban design.

Rove City Centre is designed to offer smart, affordable accommodation with a cultural twist for the socially connected generation that enjoys ‘Exploring Without Borders’.

To book a place on the #RoveAroundDeira cultural tour, email

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