This website uses cookies. Terms & Conditions.

Cookie Policy

This Cookie Policy sets out the basis on which Rove Hotels LLC which term includes all subsidiaries of Rove Hotels LLC, (“Company”, “we” or “us” or “Rove”) use cookies and similar technologies on or in relation to our websites.

What are Cookies and Other Tracking Technologies?

Cookies: Cookies are small text files which a website may put on your computer or mobile device when you visit a site or page. The other tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Sites. This allows our Sites to recognize your device from those of other users of the Sites. Rove may use this data to analyse trends and statistics, use cookie data for re-targeting activities, and to help us provide a better customer service..

Flash Cookies: Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.

Web Beacons: Pages of the Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

What information we collect using Cookies and Other tracking Technologies?

We may collect information that does not directly reveal your specific identity or does not directly relate to you as an individual. We may automatically collect the following information when you use our service:

  • Your device, browsing actions and patterns collected automatically as you navigate through our websites.
  • Usage details, time of requests, Browser types, operating system, IP addresses and information collected through cookies, web beacons and other tracking technologies.
  •  Details of your visits to our Website, including traffic data, location data, logs and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, operating system and browser type.

How do our Sites use Cookies and Other Tracking Technologies?

Rove uses cookies and other tracking technologies across its websites to improve their performance and enhance your user experience. At times we may seek to place a cookie on your device (for instance, your computer’s browsers) which allows the server to recognise the device when it visits again, to track statistical information about navigation to and throughout certain areas of our website, and to Rove promotions on other websites. The information that is tracked by such a cookie is used only for internal purposes, such as to improve website navigation and to measure the effectiveness of our promotional placements. For example, we keep track of the domains from which people visit and we also measure visitor activity on the website, but in a manner that would keep the information anonymous.

Do we use any Cookies from third-party Companies?

To administer our Sites and for research purposes, Rove also has contracted with third-party service providers to track and analyse statistical usage and volume information from our Site users. These third-party service providers use persistent Cookies to help us to improve the user experience, manage our Site content, and analyse how users navigate and utilize the Sites.

What types of cookies are there, and which ones are used on the site?

We maintain the highest levels of confidentiality for this information. This anonymous information is used and analysed only at an aggregate level to help us understand trends and patterns. If you do not want your transaction details used in this manner, you can either disable your cookies by following the instructions set out in “How to enable and disable cookies using your browser” section below. However, if you prefer not to accept cookies, you can set your browser to reject them or to alert you before one is placed.

If you have any questions now or during your visit, please contact us using the contact section below.

How to enable and disable cookies using your browser:

There are several different ways in which you can accept or reject some or all cookies. Some of the main methods of doing so are described below.
You are welcome to block the use of some or all the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

The following links provide more information on cookie settings for commonly used browsers: Cookie settings in Internet Explorer, Cookie settings in Firefox; Cookie settings in Chrome, Cookie settings in Safari web and iOS.


List of Cookies

1. Strictly Necessary cookies

These cookies are essential to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.


1. To secure and protect your user account and our platforms
2. To enable you to progress or complete a booking or make use of other online services we provide


There are no cookies saved for this purpose.

2. Performance cookies

These cookies collect information about your visit and use of this website, for instance which pages you visit the most often, and if you get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is anonymous and is only used to improve how this website works.


1. To identify you when you visit our platforms and to help you navigate through our platforms.
2. To analyse the use and performance of our platforms


_gid – Google Analytics
_ga – Google Analytics
_gcl_au – Google Analytics
_gat_UA-72644711-1 – Google Analytics

3. Functionality cookies

These cookies allow a site to remember choices you make (such as your user name, language or the region you are in) and provide more enhanced, personal features.
These cookies cannot track your browsing activity on other websites. They don’t gather any information about you that could be used for advertising or remembering where you’ve been on the Internet outside our site.


1. To store information about your preferences and to personalise our platforms for you.
2. To help determine if you are logged into our platforms


There are no cookies saved for this purpose.

4. Targeting cookies

These cookies are used to (1) deliver advertisements more relevant to you and your interests; (2) limit the number of times you see an advertisement; (3) help measure the effectiveness of the advertising campaign; and (4) understand people’s behaviour after they view an advertisement. They are usually placed on behalf of advertising networks with the site operator’s permission. They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization.


Emaar does not use third-party advertising on its site, so it does not use cookies targeted for advertising, but to collect analytical data and business intelligence related to the site.


_fbp – Facebook advertising
Fr – Facebook advertising
IDE – Google Double Click
twid – Twitter
tt_webid_v2 – TikTok
lidc – Linkedin
_scid – Snapchat
wa_ul – Whatsapp


Updates on Policy

This policy may change from time to time. Your continued use of our platforms after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

How do you contact us?

In case of any queries related to this policy, you can contact our Data Privacy Office in one of the following ways.
1. Email us at
2. Call us at 800-EMAAR (36227)
3. Send us a communication to the Data Privacy Office, Emaar Properties P.J.S.C, P.O. Box 9440, Dubai, United Arab Emirates.