La Mer – Beach, Bustle & Bundles of Fun
J1 Beach – Dubai’s New Wave of Seaside Luxury
Get ready for J1 Beach (you might remember it as La Mer!), Dubai’s stunningly reimagined beachfront, and Rove La Mer Beach is right in the heart of it all. Think of it as the ultimate “playcation” spot, but now with an extra splash of luxury. It’s a place brimming with gorgeous views, restaurants that will make your tastebuds dance, and, of course, that wonderful sea breeze. As our Rover, you’ll be part of a vibrant, open-air canvas, just a few steps away from some of the world’s most famous beach clubs and unique local art. Staying with us means you’re diving straight into Dubai’s best: think out-of-this-world food, chic entertainment, and that perfect beach.
Tucked between the glittering city skyline and those magical Arabian Gulf sunsets, J1 Beach is the perfect place to kick off your Dubai adventure. We’re located in the lovely Jumeirah 1 area, and we’re so proud to be Rove’s very first beachfront hotel! It’s an amazing spot that’s also just 10 minutes from the Dubai Financial Centre, The Dubai Mall, Dubai Opera House, and even the Burj Khalifa.
Roving Around
Love a good walk on the beach? J1 Beach has a beautiful 2km stretch of white sand, now dotted with exclusive beach clubs and restaurants to pop into along the way. And when you’re ready to explore beyond your beach bubble, getting around is a breeze.
Our Rovers get to use a free shuttle bus to hop from the hotel to key landmarks—perfect for a bit of local learning. If you want to explore like a local, the Dubai Metro is your best friend. It’s the spine of the city and super easy on the wallet, taking you from the old town (Al Ras) all the way to New Dubai. You can hop on and off wherever you like, with air-conditioned walkways connecting you straight to the Mall of the Emirates or the Dubai Marina (where you can catch the tram to the iconic Palm Jumeirah & JBR Beach). The closest station to us is Financial Centre, just a quick 10-minute ride away.
You’ll also see Dubai’s RTA taxis everywhere, or you can just use rideshare apps like Uber or the local favorite, Careem, for a comfy ride.
This original centre of town is now home to our very first beachfront hotel, Rove La Mer Beach! An epic destination that neighbours the Dubai Financial Centre, The Dubai Mall, Dubai Opera House and even the Burj Khalifa, all a speedy 10 minutes away.
- Live the Good Life at the Beach J1 Beach is the new spot for ultra-luxury beach days. The vibe has been upgraded to all-out relaxation and style. Spend your day chilling at one of the 13 incredible new venues, including world-famous names like Gigi Rigolatto, Sirene Beach by Gaia, and Bâoli. And if you’re feeling adventurous, you can still hit the water for stand-up paddleboarding, kayaking, or jet skiing!
- Eat Your Heart Out – A World of New Flavours Foodies, you’re in for a treat. J1 Beach is now a premier dining destination. We’re talking an amazing lineup of licensed restaurants, many with the most epic sunset views you can imagine. Whether you’re craving Mediterranean luxury, Pan-Asian delights, or authentic Levantine dishes, it’s all just a short stroll from the hotel. It’s the perfect setting for a special dinner, a fun night out, or a lazy, sun-drenched lunch.
- Go Big – Satwa, Dubai Mall & Burj Khalifa You can’t come to Dubai and not see the icons! We’ll even give you a free shuttle ride to The Dubai Mall and Burj Khalifa, which are only 15 minutes away. After you’ve had your fill of all the glitz and glamour, we highly recommend a little detour to Satwa, right behind it. Locals know it as the “everything” neighbourhood. It’s a wonderful, bustling place where you can find colourful fabrics, traditional sweets, and amazing tailors who can whip up a custom outfit for a bargain.
- There’s No Place Like Home (at Rove!) Sometimes, you just need a day to relax and recharge. For those days, Rove La Mer is your perfect sanctuary. Come down to The Daily, our in-house restaurant, famous for its awesome breakfast buffet and tasty lunch menu. Grab a seat on the sea-front terrace, float in our pool with a view, or end your day with a sunset stroll right on the shoreline. This is your time to just… breathe.
- Discover a Bit of Culture Dubai has an amazing story, and you can feel its history and forward-thinking spirit everywhere. The nearby Etihad Museum is a fantastic place to learn about the UAE’s past, present, and incredible future. And for a truly beautiful experience, we recommend a visit to the Jumeirah Mosque. Their motto is ‘Open Doors. Open Minds,’ and they host guided tours where you can ask anything, learn about local traditions, and enjoy some Emirati refreshments.
Book Your Stay the Rovers Way Here!