We’re excited you’re curious about HQ by Rove, where the lines between hotel, home, and hustle blur beautifully. We’ve reimagined the office to be a space you actually want to show up for. Here are some of the most frequently asked questions to get you acquainted with our new concept.
HQ by Rove is the first standalone hospitality office spaces in the Middle East. It’s a next-generation workspace designed for modern professionals, entrepreneurs, and startups. It blends the high-quality service of a hotel with the comfort of a home and the dynamic environment of a professional office.
The project offers a variety of flexible office spaces for sale with modular layouts that can be expanded as companies grow. This gives businesses, from freelancers to large companies, the freedom to scale and create an ideal work environment without compromise.
Beyond providing workspaces, HQ by Rove focuses on fostering a thriving community. It offers a wide range of amenities that go beyond what you would expect from a typical office, creating an environment that encourages collaboration, work-life harmony, and overall well-being.
The first project, developed by IRTH Group, will be launched in Marasi Bay Marina, in Business Bay (Dubai).
HQ by Rove is designed for modern professionals, entrepreneurs, and startups, as well as businesses of all sizes, who are looking for a modern, community-focused workspace.
HQ by Rove is the first hospitality-branded workspace project in the Middle East. Unlike traditional offices, it blends the comfort of home and the service of a hotel with a dynamic office environment. The spaces are designed to support a thriving community and offer a wide range of amenities beyond what you would typically find in a conventional office. These amenities span over 120,000 sqft. of indoor and outdoor spaces.
The project also offers flexible and modular layouts, from hot desks and soundproof pods to private offices and fully fitted modular units. This allows businesses to easily scale their workspace as they grow. Additionally, the building’s interiors are vibrant and filled with Rove-inspired design and art to create an energizing environment.
Rove is venturing into the commercial workspace sector to redefine the office environment. We’ve recognized that while many employees believe the office is important for collaboration, a significant number also feel disconnected from their current workspaces. The traditional office model has not kept pace with the rapid evolution of work culture.
Drawing on our expertise in creating inspiring co-working spaces within our hotels and residences, we’ve developed HQ by Rove. Our goal is to make next-generation workspaces more accessible to a broader demographic. HQ by Rove provides businesses and employees with well-designed, community-centric spaces that enable collaboration, boost productivity, and enhance work-life harmony.
Pioneering Concept: HQ by Rove is the first hospitality-branded commercial space concept in the Middle East. It redefines the traditional office, blending hotel service, home comfort, and a professional work environment.
Flexible and Modular Workspaces: The project offers flexible layouts, from hot desks and soundproof pods to private offices and fully fitted modular units. This design provides the freedom for businesses to scale, ensuring functionality for teams of all sizes.
Democratized Access to Premium Real Estate: HQ by Rove makes high-quality, fully-featured office spaces accessible to a broader audience. The modular design allows startups and entrepreneurs to acquire commercial real estate that can be expanded as they grow.
Community and Amenities: The building is designed to foster a thriving community with a wide range of amenities for work-life harmony. Among others facilities include collaborative spaces, a food hall, a gym, sport courts, media creation studios and much more.
Vibrant Environment: The interiors are vibrant and filled with Rove-inspired design and art. This distinctive environment leverages Rove’s expertise in creating stylish and energizing spaces.
Ecosystem Perks: Owners and tenants of HQ by Rove gain exclusive access to the full Rove ecosystem, which includes special rates on hotel stays, perks on food and beverages, and early access to community events across all Rove locations.
The project is designed to be home to a thriving network of companies and startups. We provide shared spaces for collaboration which include co-working spaces, shared courtyards in every floor, work-friendly outdoor spaces, multipurpose creative studios, and a food hall with communal tables to foster a sense of community.
The first HQ by Rove project is located in Marasi Bay Marina, in Business Bay. This central location places the building within a short driving distance of other key business hubs, including Downtown Dubai, Dubai Design District, and DIFC. The project also offers easy accessibility to major highways like Sheikh Zayed Road and Al Khail Road, and includes a private road built exclusively for the building to ensure smooth entry and exit.
The project features a variety of spaces to support productivity and collaboration. Amenities include private meeting rooms, event spaces, soundproof work pods, and content creation studios. Additionally, there are outdoor courtyards designed for coworking and networking. These amenities provide diverse environments for both focused, individual work and team-based activities.
Designed to promote work-life balance, the building offers a comprehensive range of wellness facilities. These amenities include a fully equipped gym, a 25-meter indoor pool and spa, and a boutique fitness studio by CRANK. The building also has a yoga and meditation garden, as well as a basketball court and a padel court. For stress relief, a “Smash Room” is also available.
The project is equipped with several amenities to streamline daily life. Notable features include a vertical barista service, a 24/7 convenience store, and underground parking. The building also has a beauty salon and a private entrance from Al Khail Road designed to help residents avoid traffic.
Residents have access to a dedicated food hall with a wide selection of dining options. The hall offers a variety of food and beverages, from breakfast items and main courses to speciality coffee, providing convenient on-site choices.
Located in Business Bay, the project is in a prime central location and business hotspot in Dubai. Furthermore, HQ by Rove has its own private road entrance. It is also well-connected to major roads and is a short drive from Downtown Dubai, DIFC, and Dubai Design District.
Payment methods include bank transfer, cheque, credit card, and cryptocurrency. There is a convenient and mortgage-friendly payment plan available, with a 15% down payment and subsequent payments tied to construction milestones
Yes, HQ By Rove offers a range of add-on services for an extra charge, including housekeeping, laundry, chef services, and air/land transportation services.
Loft Office Collection
Modularity and scalability in mind, offering businesses the flexibility to adapt their space to meet evolving team needs. The offices are
Fully-fitted and furnished, featuring a branded and functional design that enables immediate occupancy and fosters a productive work environment. Furthermore, HQ by Rove provides
Comprehensive services, including high-speed internet, on-site IT support, and a virtual reception desk, to ensure convenience and seamless operations for all occupants.
HQ By Rove Marasi Bay will be officially open for sale shortly, with more details coming soon. At this stage, you can contact development@rovehotels.com for more information.
The anticipated completion date is Q1 2029.
For every 625 sq. ft. office module, one car park space is provided. In addition to these dedicated spaces, tenants will have the option to rent extra parking, and a convenient on-site valet service will be available.
Yes, the offices are available for purchase, making them an excellent investment opportunity even if you are not planning to occupy them.
When you buy an office at HQ By Rove, you won’t have to worry about the day-to-day details. A dedicated on-site management team will handle everything for you, including:
This hands-off approach allows you to enjoy the benefits of property ownership without the stress of being a landlord.